Course curriculum

  • 1

    Introduction

    • What you should expect from these lessons
  • 2

    Keyword-level Metrics

    • Desktop & mobile rankings every 24H with 99.9% SLA

    • Google Ads search volume data

    • SERP features detection & daily tracking

    • % of searches ending up on organic results

    • Global, country, region or city level localization

    • Multi-location tracking

    • All-time best rank

    • Seasonal keywords highlighted

    • Organic traffic data on keywords
  • 3

    Group-level Metrics

    • The Year-over-Year search trends

    • Using SEOmonitor's Year-over-Year search trends with Petar from Impression

    • The Visibility Metric

    • SERP feature Visibility metric

    • Automatic & manual annotations
  • 4

    Keyword Management

    • Custom and predefined smart groups

    • Using SEOmonitor's Smart Groups with Petar from Impression

    • Advanced Filters

    • Using SEOmonitor's Advanced Filtering capabilities with Petar from Impression

    • Three levels of grouping

    • Categorizing advanced keyword tracking campaigns with Petar from Impression

    • Copy-paste or CSV imports

    • Archive instead of delete option

    • Rank data migration from any tool
  • 5

    Landing Page Features

    • Page issues detection

    • Track subdomains or other owned media
  • 6

    Competition Analysis

    • Top 100 results per keyword

    • All competitors always tracked

    • Top competitors by Visibility
  • 7

    Power Features

    • Keyword Difficulty

    • The Opportunity Score

    • The Visibility trend explainer

    • Real-time processing of new keywords

    • Specialized views in the Rank Tracker
  • 8

    Reporting Features

    • Full CSV exports capabilities

    • Google Sheets add-on

    • Complete API access
  • 9

    Accuracy-Assuring Features

    • Branded keywords detection

    • Irrelevant keywords detection

    • Warnings on misleading keywords

    • HTML SERP download

    • The Rank Discrepancy Checker

    • Search data calibration systems

    • Fail-safe rank tracking system

Practical examples from an agency's perspective

Petar Jovetic, Customer Experience Director at Impression, shares how SEOmonitor’s features and capabilities help them with their daily tasks and challenges.